NP11 is the business-led voice for the North that brings together the 11 Local Enterprise Partnerships (LEPs) from across the North of England which are responsible for delivering the government's Northern Powerhouse Policy. Our strategic and comprehensive approach has enabled the NP11 to raise its profile among its target audiences, helping it to become recognised as a shared voice for businesses across the north. From high profile PR successes to highly targeted parliamentary events, we have helped the NP11 connect with its audiences and stakeholders.Â
Our Challenge:
increase the visibility and share of voice of the NP11 around its key policy priorities and the levelling up agenda
position the NP11 as the leading collective voice for northern businesses
influence Westminster, national, northern and regional audiences across both the public and private sectors.
Our Approach:
An annual communications and engagement strategy, aligned to the NP11’s policy prioritiesÂ
The strategic coordination of all NP11 communications and engagement activity, including joint campaigns with the 11 LEP communications leads and partners
Acting as the press office for the NP11, delivering proactive and reactive PR supportÂ
Set piece communications events and campaigns such as the Manifesto for the North
Stakeholder engagement, including mapping, stakeholder and parliamentary monitoring and advising on engagement opportunitiesÂ
Preparing briefings and speeches for NP11 ChairsÂ
Management of the NP11’s social media and website
Results:Â
Convention for the North – 31 pieces of coverage with an estimated 198,000 coverage views
Manifesto for the North launch – secured coverage on the front of every regional paper across the North, plus national broadcast coverage, uniting LEPs and northern political leaders in calling for more powers to be devolved to the region
The NP11 at Westminster – organised a parliamentary reception for northern MPs and metro mayors. This was the first such event with the new Government and secured cross-party support for the NP11’s aims.
Social media campaigns – the #NorthMeansBusiness campaign generated over 65,000 impressions on social media over 18 days
Case studies
Case study
Mobilising local people for The Big Community Sew
We helped sustainable fashion campaign Patrick Grant launch The Big Community Sew during the pandemic
